Senior footwear designer · 10+ years

Hi, I'm Evan. I design footwear from sketch to shelf.

Leading men's footwear at Nautica, with earlier work at Camuto Group and Reebok. Creative design backed by strategic marketing and AI tools like Vizcom.

Person buried in a pile of sneakers from the Next-Gen Dress Hybrid concept collection Next-Gen Dress Hybrid · Johnston & Murphy concept · FW 2027
Evan Hoffman

About me

I design products people want, and help bring them to market.

I started out sketching shoes and ended up thinking about everything around them: the materials, the market, the story. Today I'm a senior footwear designer on Nautica Men's, and I bring startup experience from two years leading MIRUM® marketing at NFW, a sustainable materials startup.

That mix is my edge. I can take a product from first sketch through development, then help position and sell it. I'm happiest on fast-moving teams where design, product and marketing sit at the same table.

Lately I'm focused on sustainability and on how AI tools like Vizcom can shorten the path from idea to sample.

I also give back to the design community as Student Liaison on the IDSA Charlotte chapter board, connecting design students across the region with working designers through portfolio reviews, mentorship and events.

Currently

Senior Designer, Nautica Men's footwear at E.S. Originals, Monroe, NC, since September 2023. Student Liaison on the IDSA Charlotte chapter board.

Focus

Footwear design and development, sustainable materials, brand building and AI-assisted design with Vizcom.

Looking for

Room to grow in a dynamic startup or established brand, in footwear design leadership or AI-powered design.

Experience

Where I've worked and studied.

  1. Current term

    Student Liaison, Chapter Officer

    IDSA Charlotte (Industrial Designers Society of America) — Charlotte, NC

    Elected by chapter members to a two-year term. Connect the professional chapter with student chapters across the region through portfolio reviews, career development, one-on-one mentorship and social events.

  2. Sep 2023 — Present

    Senior Designer

    Nautica Men's · E.S. Originals — Monroe, NC

    Lead the design of men's footwear collections aligned with brand identity and market trends. Research materials for functionality and sustainability, present designs to stakeholders, mentor junior designers, and travel to Asia quarterly for product development.

  3. Dec 2021 — Sep 2023

    Marketing Segment Manager

    NFW (Natural Fiber Welding) — Peoria, IL

    Developed marketing strategy for the MIRUM® business unit at a leading sustainable materials start-up: market analysis, campaigns and product launches, creative feedback on customer content and landing pages, and designing and managing MIRUM® trade shows and events in Europe.

  4. Jul 2018 — Dec 2021

    Senior Designer

    Nautica Men's · E.S. Originals — New York, NY

    Led footwear collections aligned with brand identity and market trends, created detailed sketches and prototypes, and researched trends through quarterly domestic and international travel.

  5. Feb 2017 — Jul 2018

    Associate Designer

    ED by Ellen · Camuto Group — New York, NY

    Developed seasonal collections with senior designers: sketches, CAD models, trend research, presentation materials for design reviews and fit sessions, and quarterly trips to Asia to deliver sales samples for trade shows.

  6. Feb 2016 — Feb 2017

    Assistant Designer

    Louise et Cie · Camuto Group — New York, NY

    Supported the design team on women's footwear collections.

  7. Jul 2014 — Jul 2017

    Co-Founder / Designer

    Quagga — Philadelphia, PA

    Co-founded a sustainable wallet brand: product design and development, marketing, supplier and manufacturer relationships, and financial planning. Launched on Kickstarter, raising over $10k.

  8. Jul 2013 — Jul 2014

    Footwear Design Apprentice

    Reebok — Boston, MA

    Assisted senior designers on footwear concepts and prototypes, with market research, sketches and CAD designs.

  9. 2010 — 2013

    BFA, Industrial Design

    Kendall College of Art and Design — Grand Rapids, MI

Skills

What I bring from idea to shelf.

Creative, technical and commercial, so products are designed to sell as well as to be made.

01

Design

Product concepts shaped around the consumer and the price point.

  • Concept & digital sketching
  • Photoshop rendering
  • CAD models & prototypes
  • Collection & line design
  • Trend & market research
02

Development

Specs and follow-up that get the right sample, faster.

  • Tech packs & outsole development
  • Upper corrections & sample review
  • Vendor & factory collaboration in Asia
  • Designing to target price
  • Cross-functional teamwork
03

Brand & marketing

From launching my own brands to marketing sustainable materials.

  • Product promotion & market analysis
  • Brand building & identity
  • Client relationship management
  • Sales presentations
  • Kickstarter launches

Tools

Photoshop · Illustrator · InDesign · Vizcom · NewArc.ai · Autodesk Revit 3D · Microsoft Office

See the work

Get in touch

Hiring a footwear designer? Let's talk.

I'm open to full-time roles and freelance projects. Send a note and I'll get back to you quickly.

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